At a glance
Format
- In-person or virtual
- Half-day or full-day, based on your needs
- Priced per class, with reasonable attendance caps
Who should attend
Each class is built around your needs, so the depth of the content fits the room. We work together to shape the content around your successes and challenges, develop your people, and build stronger teams.
What we cover
Sample outline. The full syllabus is in development, and every class is tailored to your team before we start.
Where the business is coming from
Read your own numbers before you chase new ones.
- Pull the story out of your booking history, CRM and STR or comp-set data
- Find the segments, feeder markets and accounts worth more of your time
- Set a short target list the team agrees on
AI as a research partner
Do an hour of account research in minutes.
- Practical AI prompts for account research, meeting prep and proposals
- Checking AI output so nothing wrong goes out with your name on it
- What to automate and what must stay personal
Prospecting with purpose
A steady, trackable outreach rhythm.
- Buying signals worth acting on: new openings, leadership changes, events, hiring
- Writing first touches that get answered
- A weekly cadence of calls, emails and LinkedIn, logged in your CRM
Speed to lead and the inquiry-to-booking path
Win the business you already attract.
- Response-time standards for inquiries and RFPs
- Qualifying fast: dates, budget, decision-maker, alternatives
- Follow-up that moves a lead forward instead of just checking in
Your team leaves with
Tools in hand
- A prioritized target account list
- A tested set of AI prompts for your sales workflow
- A weekly prospecting cadence the team can track
- Inquiry response and follow-up standards
Other classes
How Teams Communicate · Working as a Team
Classes can be booked on their own or combined into a one- or two-day program.
Your instructor
Greg Werner
Twenty-plus years in hospitality and tourism operations: GM through a full remodel, Director of Food & Beverage, regional B2B sales and destination marketing. U.S. Army veteran of the 3d U.S. Infantry Regiment (The Old Guard), MBA, and college business instructor.